Introduction
These brand guidelines ensure consistent representation of Alto across all platforms and materials. Please follow these guidelines when using our brand assets.
Logo Usage
The Alto logo is the cornerstone of our brand identity. It should always be used with care and respect.
- Always maintain adequate clear space around the logo
- Do not alter the logo colors or proportions
- Use the appropriate logo variant for light or dark backgrounds
- Never rotate, distort, or add effects to the logo
Color Palette
Our brand colors reflect our commitment to innovation and trust. Use these colors consistently across all brand materials.
Typography
We use Inter as our primary typeface. It provides excellent readability and a modern, professional appearance across all platforms.